Design at Scale: Ten to Ten Million Users

At IBM, one of the world’s largest and most successful companies, we're on a mission to bring human-centered design to our thousands of product experiences. To accomplish this goal, we've launched a new design center in Austin, Texas, where designers, engineers, and product managers collaborate to help change our approach to software design and to impact humanity in ways that matter and endure.

Most creative professionals are familiar with commonly-practiced approaches to design thinking. At IBM, we've developed our own unique approach; we're implementing IBM Design Thinking on a global scale and level of complexity that has never been done before.

In this workshop, IBMer Seth Johnson will introduce you to IBM Design's approach to design thinking. You'll engage in an series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you're a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.

Workshop materials provided by IBM Design with support from Key Bank. A light lunch will be provided.