Sponsored by SCAD and Primal Screen

Top Shelf: How CA Became the Dominate Trade

Admit it, you have more CAs on your shelf than photo of your wife, husband and mother, combined. By our estimates there are more than 20 million back issues of CAs on bookshelves in offices, attics, cubicles, basements and libraries around the world. That’s an average of 8 issues a year (today, CA publishes 6 time a year) for 55 years with and average of more than 45,000 subscribers. No one tosses CA.

How did this publication become THE standard bearer for the creative service industry? For fifty-five years Communication Arts has defined the best of the best, the one’s to watch, the predominant business and ethical issues of the day, the work to admire, the deaths to mourn, the books to read. How does CA thrive while other print pubs struggle? Patrick Coyne of Communication Arts explains how hard work, long hours and a steadfast commitment to print production quality allow CA to remain the “Top Shelf” creative journal in the world.

“Grey on a Tray”

Patrick Coyne is the forever young editor and designer of Communication Arts and recipient of numerous awards and honors including a silver medal from the Society of Illustrators, the 2004 AIGA Design Leadership Award and selection as the 2012 AIGA/San Francisco Fellow. He still rocks on drums with band-mates in Zru Vogue—much to the embarrassment of his children (and young colleagues). A middle-aged snowboarder, he resents being called a “grey-on-a-tray” by smartass youngsters he passes in the powder but takes heart in the knowledge that he doesn’t need duct tape to keep his bindings secure or his pants up. His air-brushing business after high school is a story worth investigating. Do ask.

“A Wall of White”

Communication Arts is the leading professional journal for designers, art directors, design firms, agencies and corporate communications departments. Current paid circulation is 45,000. Through editorials, feature articles and annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field. Subscribers can now access the treasure trove of back issues, worth their weight in gold.

Taking Note

Mr. Coyne tells the CA back-story and shares the magazine’s philosophy, explaining how competitions work and how creatives are chosen for profiles in the magazine. He will share award-winning design and
advertising projects produced on limited budgets and discuss the future of creativity in the “post-information” age. Take notes.

Thursday, February 7, 2013 at 7pm

Location:
SCAD Atlanta
1600 Peachtree St. NE, Atlanta, GA
Free parking is available in the SCAD parking
deck behind their main building.

Event pricing:
Members $8 online / $10 door
Non-members $15 online / $20 door
Student members, SCAD students and faculty FREE