Today the beating heart of the motion design industry is in New York, a Valhalla for creative spirits from all over the world. Designed down to the tiniest detail, it appears like a collection of constantly moving pixels from above and is blessed with the probably most iconic, kinetic, colorful and sensational downtown in the world: Times Square. At a rapid pace, and illustrated by a wealth of examples, experience the city’s inexhaustible source of inspiration through the eyes of 50 of the industry’s most influential designers, be swept away by their contagious passion and eternal urge to innovate and create. No longer bound by traditional separations of artistic disciplines, motion graphics has become the most original and most powerful medium for communication – and they are the modern artisans, the architects of today’s virtual cathedrals.