Talent Is Not Enough: A Lecture with Shel Perkins
It takes more than talent to launch and sustain a successful design firm—you need solid business skills as well. In this special presentation, design management guru Shel Perkins will share insider information on crucial legal and financial issues, including how to avoid common mistakes related to hiring, intellectual property, client contracts, cash flow, and more. Don't miss this exciting professional practice event!
About Shel Perkins
Shel Perkins is a graphic designer, management consultant and educator with more than twenty years of experience in managing the operations of leading design firms in the U.S. and the U.K. He has served on the national boards of AIGA and the Association of Professional Design Firms. He is chairman of the AIGA Center for Practice Management. His best-selling book, Talent Is Not Enough: Business Secrets For Designers, is available from New Riders.
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