Sappi: “Paper &” Everything Else
Please join Sappi Fine Paper at the LifeWay Christian Resources Headquarters for a half-day seminar featuring Daniel Dejan, Sappi's North American ETC Print and Creative Manager.
For the past decade “armchair” prognosticators have been predicting the demise of print, but industry surveys and studies show that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each. This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing. Examples demonstrate how to make print more interactive, visually intriguing and tactile. Dejan will share with all attendees what print can do now, how print integrates with augmented reality, and how print delivers QR code experiences to your audience. Be the first to receive the newest Kit Hinrichs, of Studio Hinrichs, designed "Print &" educational piece.

8:00-9:00        Check-in, Pastries, Coffee and Sappi Samples

9:00-10:30      Print &...

10:30-11:00    Break

11:00-12:00    Deep Dive into Augmented Reality and QR Codes 
When & Where
Fri, Mar 15, 2013 8:00 AM - 12:00 PM EDT
LifeWay Christian Resources Headquarters
1 Lifeway Plaza
Nashville, Tennessee 37203