Lightning Talk: Beer and Better Branding

This event will explore two perspectives on how companies and designers work to build brands and design systems that help sell great beer.

Will Fisher, Director of Operations, Austin Street Brewery, will talk about his philosophy for requesting a labeling project and how he builds his brand into the work, so that each beer stands out while maintaining a link back to the Austin Street name.

Sean Wilkinson, Co-Principal/Creative Director, Might & Main, will then discuss how he takes such advice leading into a deal with a client, while challenging them and using his design experience to create a better result than either would create alone.

We’ll wrap up with a panel discussion to answer your questions about the process.


Lightning Talks is a quarterly series created by AIGA Maine in which creative professionals present brief, informal talks to their peers. Each event is centered around a single topic or creative field. Experts are chosen to share examples, anecdotes, tips and ideas in presentations of about 10–15 minutes. Lightning Talks are a chance to take an educational, entertaining glimpse inside the working lives of other creatives.

When & Where
Thu, Nov 11, 2021 6:00 PM - 7:30 PM EST