How do you introduce a beer that's been a favorite for over a hundred years? Gambrinus challenged the creative team at McGarrah Jessee to help them relaunch one of their flagship Shiner brands – in essence a new look at an old brew. David Kampa, McJ design director, will share how media, creative and PR all joined forces to tell the story and dig into the archives for gold.
April 11, 2013
6:00 - Mingle & Network (free Shiner Beer!)
6:30 - Speaker Presentation Begins
Guadalupe Cultural Arts Center Theatre
$5 – Members
$10 – Earlybird (until midnight April 10)
$15 – Day-of and at the door
