Design for Good: Imaginative ME

AIGA Maine’s Design for Good 2015 Initiative

AIGA Maine worked with local artists to create an “un-coloring” book entitled Imaginative ME. The book was designed by Maine artists and gifted to patients at the Barbara Bush Children’s Hospital, wish children at Make-A-Wish® Maine, and to other children facing health and life crisis in centers across Maine.

Our hope was that this simple gift will comfort and encourage kids during their stay, and beyond, to be creative thinkers. As it inspires hours of creativity, children will hopefully be excited to display pages around their room, in the hospitals’ common spaces or take home to finish and keep.

Unlike standard coloring books, which promote staying in the lines, “un-coloring” books encourage children to use their imaginations to complete the drawing. Partial drawings with text prompts challenge children to think outside of the box and finish the artwork in their own unique way.

Read the interview with Karan Cushman, AIGA Maine’s Design for Good Director, for more on the launch of this initiative.

With the support of Maine artists and our printing and paper partners, Penmor Lithographers and Lindenmeyr Monroe, AIGA Maine distributed 5,000 coloring books to children throughout Maine, as well as Boston Children’s Hospital and Dana Farber Cancer Center, over the course of two years.

By Brooke Hamilton
Published June 1, 2017