AIGA Maine Graphic Practices #03

Join us for an evening with Peter Hall, design writer, critic, mapping theorist, co-organizer of Design Inquiry, and the Graphic Communication Design Course Leader at Central Saint Martins in London.

Peter Hall: Re-Writing Design

In the 21st Century, nothing is created from scratch. When we design or write something, we begin with what is already there, the thing that needs amplifying, editing, making user friendly,  massaging into a message, and the circumstances into which the designed thing will be introduced. We may not be conscious of the long trail of precedents, everything like it that has already been done, but our thinking and design choices are nevertheless informed by all the books, buildings, butter dishes or bezier curves that have preceded the books, buildings, butter dishes and bezier curves we are currently designing. “To design is always to redesign” (Bruno Latour 2008).

Graphic Practices is a Lecture Series from AIGA Maine that invites fresh design voices from across the country who are pushing the boundaries of traditional graphic design through their practice.

AIGA Maine is the Maine chapter of AIGA, the professional association for design. It exists to advance design as a professional craft, strategic advantage and vital cultural force.