The practice of design isn’t something you learn in a book, or in four years of school, or in a talk from a visiting designer.

Visiting designer Seth Johnson will, however, attempt to point you in the right direction when it comes to handling the steep learning curve that is faced by all emerging designers.

Through case studies and anecdotes, Seth will share several life lessons that are essential for all designers to master but are unlikely to learn in the classroom.

Seth Johnson is a member of IBM Design’s Education and Activation Team, creating and delivering active learning experiences to IBMers during a new era of design-led innovation within the world's largest technology company. Prior to IBM, he founded a Minneapolis-based consultancy focused on improving the patient product experience for pharmaceutical companies and medical device manufacturers. Seth speaks frequently at universities and design organizations around the nation, has held adjunct faculty positions at colleges in Los Angeles and Minneapolis, and is president emeritus of the Minnesota chapter of AIGA, the professional association for design.

This event is made possible by the Artists at Work program at Maine College of Art.