Business Perspectives for Creative Leaders

Developed by the Yale School of Management and AIGA, ”Business Perspectives for Creative Leaders“ uses case studies, lectures, guest speakers and study groups to give creative leaders a more complete understanding of business and design through the eyes of business executives (i.e., clients). Led by some of the world’s most experienced business scholars and teachers, this program will help participants to understand the senior business executive’s perspective: his/her approach to cost-based decisions, marketing, new product development, strategy, brand management, customer relationship and knowledge management.

Enrollment is limited to a select group of senior executives who have high-level involvement in design and strategy projects. Space is limited and priority will be give to applications received by May 1, 2008.

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