Join AIGA Maine for an evening with content strategist Margot Bloomstein, author of Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project (Morgan Kaufmann 2012). Even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That IS the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, designers, copywriters, project managers, and search engine marketing specialists.
Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project times for real-world examples and approaches you can adopt, no matter your role on the team. Margot will share perspective and bring some of those case studies to life with Q&A and a drawing for a free copy–or get yours ahead of time at Amazon.
Margot Bloomstein is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
Advertising and interactive agencies as well as large corporations turn to Margot to help grow their content strategy practices. Over the past decade, she’s had a hand in shaping corporate social responsibility efforts at Timberland, content for alumni relations at Tufts University, and strategy for cultural tourism in the state of Nevada. The rogues’ gallery also includes BT, ECCO Shoes, Fidelity, Liberty Mutual, Philips, Lindt and Sprüngli, Harvard University, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include UX London, CS Forum Helsinki, Content Marketing World, Content Strategy Applied, Confab, and Web 2.0. This summer, see her at the HOW Design Conference in Boston. She also helps organize the Content Strategy New England meetup. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein.
538 Congress Street, Portland
6:00: Doors Open to Public
6:30: Presentation with Q&A
$25 for Non-Members
$15 for AIGA or SPACE Members + Students with ID